Lead Digital Media Buyer - Ciudad del Este

Job summary

We are looking for a Digital Media Buyer to join our team. The ideal candidate will have a strong media and advertising foundation, with experience in Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Campaign Manager. The candidate should be well-organized, attentive to detail, and passionate about driving results overnight and building stronger brands over time.

Responsibilities

• Execute data-driven media buying strategies that align with client goals and target audiences.
• Conduct market research to identify the most effective media channels.
• Analyze historical campaign data to inform media mix and performance projections.
• Recommend channel-specific budgets and optimize spend based on performance metrics.
• Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.

Qualifications

• 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a focus on results.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.)
• Exceptional analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Self-motivated, detail-oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Descripción del trabajo